Using Google adwords as a method for driving highly targeted traffic to your website can be an extraordinarily effective method, unfortunately if you don’t know what you are doing, it can also be a great way to lose a ton of money very quickly. Finding adwords experts to help you get the most out of your PPC campaigns is a great way to improve your online business.
There are some basics that you can use yourself to help you get the most out of not just your website onsite search engine optimization but also increase your adwords effectiveness.
Here are some questions you need to ask yourself in regards to your website:
1. What is the main topic or focus of your website? What services do you provide and who are your target customers/ visitors?
2. What search terms, keywords, are they using to find the product or service that you are selling? This is very important. You need to target the words and phrases that your would be customers are targeting. If your visitors are searching for the term “red bird houses” you wouldn’t want to use the keywords “blue bird houses” would you?
The best thing you can do for yourself is to “reverse engineer” the websites of your main competitors. Find other sites that are selling the same product and service you are and then find what terms they are using to drive traffic to their site.
Try to use one of the keywords that people are using to search for your product as your domain name. For example, if your web site is about bird houses and you’ve found that the keyword “bird house plans” gets a lot of searches, but doesn’t have a lot of competition, than try to get the domain name “BirdHousePlans.com”.
It is kind of hard to do, but try to think like your visitors would think when compiling your keyword list. You might find yourself stuck in a bit of a rut when it comes to thinking of relevant search terms but by using the Google keyword tool, which is free, you can most likely expand your keyword list and get some words you may not have thought of.
There are many people online that can help you with your adwords campaign. Before you hire an “expert” to give you a hand, make sure that they are truly qualified. It’s always a good idea to ask for some references before you set out to hire them. You can also get a lot of information right on the Adwords website. There are tutorials you can follow.
Also, check out forums and ask for unbiased recommendations about who can help you with your adwords campaigns.
Finding adwords experts to help you with your PPC campaign is just a good idea. Some people enjoy the process of learning new things and if that describes you, that’s great. But, if you don’t have the time or the inclination there are plenty of people online who can help.