When many people decide to start an online business one of the biggest selling points is time freedom. We don’t want to work full time but we do want a full time income. Using outsourcing is one way to accomplish that. You can find Adwords services that will do much of the work for you.
If you aren’t familiar with the term “Adwords” it simply refers to a Pay Per Click (PPC) advertising model. You, as the website owner, would place an ad that targets certain keywords that relate to your niche.
Say you are selling golf clubs and your keyword is “golf clubs”. In that case you will place an ad that uses the keyword in the ad.
Then, when someone does a search for golf clubs your ad will hopefully show up in the first few and people will click on it and be taken to your website.
But, there are many elements that go into that seemingly simple process.
Things like Click Through Rate (CTR) as well as quality scores will all determine not only where your ad will show up (how high it shows up in the results) but also what you will pay for each click.
Google isn’t the only game in town either when it comes to PPC. Both Yahoo and Bing have similar PPC advertising options.
These types of campaigns can be extremely effective at getting traffic to your site. The traffic that you get will be very targeted and ready to buy too… if you use the right keywords.
But I think it is clear from this very basic tutorial that the process isn’t really that easy. There are many elements that all go together to ensure success with Adwords or any other PPC program.
For that reason, it might make sense for you to allocate some of your advertising budget to hiring a company to provide your Adwords services for you.
It can definitely take time to learn what keywords to target, how to create your ads, how to tweak your ads to increase your CTR which will increase your quality score, etc.
Since you will be paying as you go, it might be less expensive to hire someone who knows how to do all of this already so you can pay them and get results immediately.
It may not save you any money, but it may make the difference between wasting money trying to figure it out and not getting any traffic, and spending money on an expert and actually getting traffic right from the start.
I have been providing online training for several years now and one thing I tell my readers is that they should stay away from using Adwords when they first start out.
There is a learning curve and it will cost you more than you will make. If you have a limited budget, use other free or inexpensive methods for getting traffic until you are making more money.
Of course, instead of waiting to use Adwords until your business is profitable, you can also hire Adwords services and have a professional do it for you. It’s your choice.