If you run an affiliate program, do you reward your affiliates for a job well-done? If not, you should start and immediately. These programs rely on the hard work and determination of affiliates to be successful. You may be surprised how much motivation rewards provide.
As great as it is to hear that you can and should reward affiliates for a job well-done, why? It is really worth the time and effort. Of course it is! Remember rewards are motivation. You need to motivate your affiliates. An affiliate is more likely to promote their website with your links and those links when they get an extra incentive for doing so. Don’t make the mistake of believing rewards are only for children. They are not and they can do wonders for your affiliate program.
Not only does rewarding your affiliates improve their drive and determination, but it should lead to more sales for you. An affiliate selling your eBook through an affiliate sales page is more likely to push your product and market it when they get rewarded. This means more sales for you. The same with retail store affiliate programs. Whether you sell one product or one thousand, you should notice an increase in sales after putting a rewards program in place.
Now that you know the benefits of rewarding your affiliates, what type of rewards can you do? Your options are endless. With that said, try to keep it related to your affiliate program. For example, reward top earning affiliates with commission increases. Reward all of your affiliates with a temporary increase in commission percentages during the holidays. Give away the some of your top selling products or electronic devices, like a new laptop.
It is best to reward your affiliate with prizes. This is a given, as people love free stuff. With that said, don’t discount a little bit of recognition. Do you send out monthly newsletters to your affiliates or have an online message forum? If so, highlight top earning affiliates or the most improved. Better yet, turn it into a learning experience. Interview that affiliate or provide links to their website or sales page. Let your underperformers see what it takes to be a successful, well-paid partner.
The simplest way to reward an affiliate for a job well-done is to send them a personal message. Did you notice that an affiliate helped to assist in a large sale, like a $2,000 television set? Send them a quick congratulatory message and thank them for participating in your program. People want to be recognized and congratulated for a job well-done. A boss shakes the hand of a well-performing employee in the traditional workplace, so try to do the same. Showing appreciation is a very simple yet effective way to improve moral and keep good performing affiliates onboard.
As you can see, there are many ways to reward your affiliates for a job well done. If you aren’t doing so now, give it a try. Monetary compensation or prizes always do the trick. As previously stated, people love free stuff and your affiliates feel the same way. As for sending a congratulatory message or featuring a notable affiliate, you open the line of communication. This is important when running a successful affiliate program; you and your affiliates must work together as a team.