Starting a website can be a fairly daunting task at first. There are a lot of things you have to worry about and set up before your website is up and running. But what happens after you have already gone through and done all that? Setting up the website is only one piece of the puzzle, there are still other steps you need to take to make it successful.
One of those steps is starting a Link building campaign. As the name implies you will set out to build up a large list of back links to help your website grow. This is one of the most important steps after actually building your website.
Now you might be wondering what exactly link building is, and what back links are. Well link building is a term used to widely describe the process of collecting back links for your website so that it can get more traffic.
Back links are what allows your website to grow. These are links from other websites that link to your website. Google’s search bot uses a process called Search Engine Optimization (SEO) to determine what page your website should be on. Back links allow you to get your website on a higher page.
Success is directly related to where your website ends up. When you search google you do not go all the way to page twenty, neither does anyone else. The best place for your website to be is on page one because that means virtually everyone searching for it will see it.
SEO used back links for this process, which is why they are the most important factor for your page rank and why a Link building campaign is a vital component of getting a successful website.
There are some things you should be aware of when trying to build up your back links. A lot of rookies will make mistakes and wont get the most out of their links which will only discourage them. There are three main things you can be aware of to optimize your links.
The first is to ensure you get a lot of them. Quantity is important since the more links you have the more traffic you get and the higher your website climbs up the page ranks.
Another thing to be aware of is to make sure your links are relevant. Over the years Google’s search algorithms have gotten quite advanced and if you use links that have nothing to do with your website, they wont increase your page rank. So to make sure you aren’t getting links that do nothing for your website, make sure to only get links from websites that are on a similar topic as yours.
Lastly, you want to try and get links from websites that have a high page rank. If you get a link from that website on page one, this will greatly improve your own standing. The reason for this is that the SEO will pick up on that websites URL in the link and give your website a portion of it’s popularity. So always try to get links from the highest ranked websites you can.
With these tips you can make up a successful Link building campaign for yourself and grow your website.