If you are involved in internet marketing, then you need to set aside some time for the purpose of link building. And let’s face it, just about every business is marketing online today. When we talk about link building, we are referring to the links on other sites that point back to your sites, as well as your site’s internal linking structure. With that in mind, here are some tips to put your link building on the right track.
There is one important thing you must do before you start doing any link building, and that’s making sure that the people who will be visiting your site will see one that is of the highest quality possible. This is what will make everything else work. In fact, you will naturally start to pick up links from other sites because they will see you are worth linking to.
Use blog directories to your benefit. Go to your favorite search engine and search for “blog directories” and you will see that there are a lot of them out there. Some will accept links to any blog, while others cater to a more specific and targeted audience. Register for as many of these as you can, and be sure to focus on your keywords when signing up.
During this whole time, you should also be adding more fresh content to your blog. When you have published a decent amount of content you can start contacting other bloggers to swap blogroll links. If possible, start by approaching those bloggers who are at your level or above as this will give your site more credibility.
One of the most overlooked link building tips is to write articles for sites that allow guest contributions. Again, aim for those sites that are ranked the same or higher than yours to get more bang for your link building efforts.
Another great way to get more traffic and back links is to have a blog contest. How you set it up is up to you, but the goal is to get people to link back to your site. One way to do this is to give bonus contest entries to everyone who links back. There are also sites that promote current and upcoming blog contests, so be sure to submit your contest to them also.
Commenting on other people’s blogs is a fantastic way to generate back links. Look for related blogs that are placing high in the search engines, and leave thoughtful comments. Of course there is nothing stopping you from creating other sites and blogs that link back to the blog you want to rank best for. You can then “comment” on your own posts using various pen names.
Link building tips are great, but a lot of people forget about the internal structure of their sites. This is simply how all of your pages are linked to one another. The easiest way to do this is to make sure all of your pages have a link to all of your other pages.