Running A Link Building Campaign – The Ins And Outs

Perhaps you have just heard about how effective incoming links are at boosting the visibility of your website and now you believe you’re ready to start a link building campaign of your own. Before you do that, however, there are two terms you need to know. Link popularity is another way of saying the number of inbound links you have pointing to your site. Link analysis looks at what those sites are as well as the anchor text being used for each link.

A large number of internet marketers think of building links as something that takes up a lot of time. While that may be true in some cases, there is more than one way to do it. But, there is one thing you must do before you try to get even one link back to your site, and that’s making sure that your site is as good as it can be. After all, getting visitors to your site doesn’t matter if you have a bad site that people will leave as soon as they get there.

How your site looks to human visitors is only part of the equation. You also need to make sure that it looks good for the bots and spiders crawling your site from the search engines. This means you need to pay attention to your internal linking structure, have your keywords set up, and other basic SEO elements in place. As you are trying to get links back to your site, you also need to make sure all of the links on your site are active.

Why does any of this matter? Because a lot of site owners will automatically check every submitted site to see if it has broken links. If broken links are found then the site is rejected. That means you could do all of the work to try to get backlinks from the best sites, only to have done that work for nothing. That’s why it’s best to make sure your site is ready for anybody or anything that may stop by for a visit.

There is one part of a link building campaign that a lot of webmasters seem to overlook: budgeting time to do it. You need to set aside time to build backlinks or it won’t get done. At the very least, it will be hit or miss. If you plan on running your business in that way, then you are doomed to fail; to be blunt. If you aren’t budgeting time to run a campaign then do so right away. Things are much more likely to get done when you allot a block of time to get them done.

Because link building tends to be a time-consuming process, a lot of site owners will hire a service to do it for them. There’s nothing wrong with this, but you should at least run a small link building campaign on your own first, so you have a better idea of what you’re getting from whatever service you choose.