How much consideration have you given to your corporate internet marketing strategy? Things with names like “cash cow” and “offline gold” have been getting a lot of attention in some online marketing circles, but that may or may not relate to your business. However, it’s still a worthwhile exercise to look at the differences between the selling of digital products and physical product.
One of the more popular items sold online are e-books. A person writing and selling an e-book could be using a pen name and that removes some of the humanness of the transaction (even if the pen name is being used with the best of intentions). Furthermore, the e-book author doesn’t need a physical store, and will most likely never communicate with the vast majority of their customers. Of course, this anonymity is one of the things that attracts a lot of people to selling online.
Conversely, someone selling books at a bookstore will use their real name; will usually get to know their customers; and will have a physical location. All of these make each transaction more personal, but the need for a corporate internet marketing strategy is still there.
If you are someone who own a physical business and are looking to market online, then you may be in for a mild shock. Online advertising is quite different from traditional advertising; though many of the basic principles of selling are still the same.
For example, those of us who are part of the world of internet marketing use the mantra of “just put something online, don’t wait for it to be perfect.” That’s because we understand the importance of moving quickly. Our products, being digital, often have a shorter life cycle, so acting quickly is the rule. A traditional business selling physical products often has a difficult time adapting to this environment.
None of these things should ever be an excuse to avoid online marketing. There is too much at stake in today’s business world to leave this method of advertising on the table. One of the biggest advantages to advertising online is that many of your potential customers will be actively searching for what you are selling. It’s hard to think of an offline equivalent for this phenomenon.
Granted, anyone who is only familiar with traditional advertising will have to learn a lot of new things of they wish to implement a successful corporate internet marketing strategy. However, most business owners just don’t have the time to learn an additional way of advertising; that’s where hiring someone to do it for you comes in.
There are many internet marketing services that can do all of these things for you. So if you’re a CEO that doesn’t know SEO, but understand the importance of reaching out to people online, then hiring a service may be your best option. They will work with you and find out what your marketing goals are, and then incorporate that into an effective corporate internet marketing strategy, which they will also implement for you. The best part is that you will be the one who gets to real all of the rewards.