Internet marketing online advertising is becoming more and more popular in the new internet economy. And there’s more marketing hype published on the Internet in one day than most people can even imagine in their whole lifetime. But who is doing it right and who isn’t? Here are some important things to understand when it comes to internet marketing. Here are three Internet marketing myths that you may be adhering to that may be hurting your business.
It all starts with a great web site. Although a “great” website is necessary later on, it all starts with a well-defined service and a very well defined target market. Unless you have these two elements crystal-clear in your mind, the very best website is not going to get you any customers. Before you even think about building a web site, you should know who your target market is, how to convey to them that you offer what they need, and what specific benefits your products/services provide for your clients.
Then, every type of marketing you do, including your website, will be based on what you have defined above. When it comes to the website, it’s important to keep in mind that the content is much more important than the design. Yes, a professional-looking site is important, but impressive design and graphics won’t pay off anywhere near as well as a clear explanation of why a client should buy from you. Make good use of materials such as articles, assessments, testimonial and other samples of your expertise.
The next mistaken belief in internet marketing online advertising is that more traffic means more profits. It’s all about conversions. If you’re getting lots of people to your site, that’s great! But are they buying from you as well? If not, then something needs to be done.
Don’t be shy about askimg your colleagues and current clients to critique your site. Are they able to understand what you are offering right away? Can they see the exact benefits or your products/services (versus your competitors)? Revise your site based on their feedback. You may have to repeat this process several times to get it right.
The next misunderstood concept is the “Do whatever it takes to build your list” one.
While there’s no doubt that a substantial opt-in mailing list is a valuable marketing asset, the quality of names on your list is much more important than the quantity. Activities such as obtaining names through giveaways of other people’s material or buying them from a vendor rarely provides qualified buyers truly interested in your services.
What you absolutely do want to do is ask your site visitors and people you meet to join your mailing list and offer them something of value in return like a value-packed ezine or helpful report. The leads you get from this method will be quality and qualified.
Your Internet marketing online advertising must offer the same professionalism and quality of your products/services.