Many people who are trying to make money online will use Google Adwords to generate quality traffic to their website or offer. As you all know, your number 1 job online is to get targeted traffic to your website. There are a lot of ways to do it but one of the best ways to really target the traffic you get is to use pay per click (PPC) advertising. Step one to make PPC work for you is to use your Google Adwords login.
Pay Per Click works like this: you, as the advertiser, signs up with Google Adwords (the other search engines also have PPC advertising available, they just aren’t called Adwords). You can set up multiple campaigns where you will place an ad (think of the ads you see on the top, bottom and sides of results pages when you do a search on Google).
When you are setting up your campaign one of the most important things you will do is to target certain keywords. These keywords will be directly related to your niche or product. You have to spend some time doing keyword research to find out what words or phrases people are searching for when they search for your product or service. Once you’ve got your list compiled, you will than have to bid on each keyword.
This is where it can get tricky. It’s not an active bidding process where you have to sit at your computer, instead you will enter your daily budget as well as your top bid price per keyword and the bidding basically goes on behind closed doors.
The problem with this type of process is that the high bidder doesn’t always win. Google will use various formulas to determine the quality of a certain ad. An ad with a higher quality score can actually have their ad rank higher in the results for a lower bid than another advertiser with a lower quality score. I know it sounds difficult, and it is.
PPC advertising can be extremely effective in getting a lot of targeted traffic to your website, but there is a steep learning curve so it’s not for the faint of heart. Using PPC can really get a lot of traffic very quickly, and it will be very targeted traffic which is exactly what your business needs. But with such a steep learning curve you have to make sure that you have enough advertising budget to stick with it long enough to hone your skills.
You can’t just plan on throwing all your advertising budget at one PPC campaign. If you don’t leave something left over you won’t be able to stick with it long enough to perfect your methods and keywords and you’ll never get to the point where it works for you. You’ll just spend a lot of money with little return.
If you approach it with the right frame of mind and enough of a budget, Google Adwords login can be your portal to a whole new world of online profit. If you don’t have a steady stream of targeted customers you don’t have a business, and PPC can provide you with that. Just make sure that you can stay the course long enough to figure it all out and actually make more than you spend.