No matter what type of online business you are building, the one thing you will need is a steady stream of qualified visitors to your website. There are many ways online that you can find traffic. They usually fall into one of two categories: slow, cheap and easy, or fast and complicated. Google Adwords tends to fall into the latter category which is why many people would like to hire a Google adwords professional to help them set up and run their PPC campaigns.
Of course, there is another option: you could undergo the certification process yourself and then not only learn to run your own effective Google Adwords campaign you could also charge other people to run their campaigns for them.
Getting the certification yourself will not only help you hone your PPC skills but will give you another income stream for your online business. It’s the best of both worlds. This is definitely a good option for anyone who has the time but doesn’t have the money to hire someone to run their campaigns for them.
If you want to go this route all you need to do is sign up for free. You will find all the training you need, from the most basic all the way up to advanced techniques. And the coolest part? It’s all free.
You will have access to all the tutorials that come in both video and text format and you can go through the information at your own pace. Once you’ve mastered the beginning skills you can take your ‘education’ all the way to the top and become a certified Google professional. Once you reach that state people will actually pay you to help them with their PPC campaigns. How cool is that?
Once you are ready you will have to pay a fee to take the test. Last time I checked it was only $50 (though that might change, so check first). But even so, a $50 investment in your business is peanuts. And if you consider that you can charge people to help them with their campaigns it just becomes a very smart business investment.
As I said, other than the cost of the test, the tutorials are free. Just be careful of any program that wants to charge you a fee to teach you how to be better with Adwords. Don’t get me wrong, there are some excellent programs out there that can teach you how to successfully run your own Adwords campaigns, but there are also some that don’t even come close to delivering what they promise.
Before you buy make sure you do your due diligence and thoroughly check them out. Find testimonials, go to forums and ask around about certain programs (just be careful, you know that most people like to complain so carefully evaluate the claims both pros and cons. Make sure you don’t listen to someone who just has an ax to grind).
Whether you want to hire a google adwords professional to help you with your PPC campaign or you want to become a professional yourself, be willing to commit to it fully and you’ll be very happy with the results you get.