As an internet marketer, there are a lot of things you can do with internet marketing video tutorials. You can use them to drive traffic to your website, you can use them to learn new skills and you can use them to provide your email list subscribers with some valuable information. Whether you choose, one or all, of the above don’t ignore this powerful marketing tool.
In order to drive traffic to your site using videos all you have to do is make a good, short video that will have keywords in the title, description and tags of the videos. Once you’ve got the videos ready you can submit them to various online sites that will help you get some great quality traffic to your site.
Once at your site you can use another video to show people why they need to sign up for your email list. Make sure you include bullet points as to what they’ll get when they sign up for your list.
List the benefits of what your email list will provide them with, what specific skills or tools will they have access to if they sign up? Make sure that you make it really enticing so they are more likely to sign up.
There are also many great places you can go to learn new skills yourself. The internet is always changing so it’s important to keep up with all those changes. To do so, you can check out videos from others marketers.
When you start to make your video, there are a few things you need to keep in mind:
1. Keep your video short. It’s important to keep them between 3 -5 minutes in length. Of course this rule is for the driving traffic and email opt in videos and not so much for the tutorials that you provide for your list. Even with those you don’t want them to be too long, but they can be longer than 5 minutes if needed.
If you have a lot of information to cover, you’d be better off just breaking your videos down into smaller segments. It’s just easier for your subscribers to watch that way, since they don’t have to take as much time and it’s easier for them go digest the information you’re presenting.
2. Don’t get carried away with graphics. If you have too much going on you’ll only distract the viewer from your message. Instead use the graphics to drive home your main message. Some simple screen shots or a power point presentation will be enough most of the time.
Make sure that the audio is clear and easy to understand. Don’t stammer and stutter. If you make a mistake go back and do it over again. It’s usually helpful to make an overview or script before you start so you can follow along and make sure that you cover all the important points.
It’s cheap to use internet marketing video tutorials to help gain more knowledge, share some knowledge with others or just help drive some traffic to your site, so why not take advantage of it? Take the time to implement these techniques for yourself.